Mors had already established itself as a leader in the automobile world with a run of racing successes culminating in Gabriel's first place driving a 70hp Mors in the heroic 1903 Paris-Madrid race. Such publicity created a strong demand and although output was never large (300 cars in 1903) Mors were in a seller's market and priced accordingly. This car was completely destryed in a fire and re-created by the workmen at Pollock Auto Showcase.